本专业设立于2013年，是浙江省“十三五”特色专业、浙江省一流专业。本专业以培养应用型、复合型、创新型网络与新媒体专业人才为目标，下设“内容传播与运营”、“网络视听”两个专业方向，以“融合创意、协同创新、应用服务”为专业特色。本专业着力培养学生在艺术创意、技术应用、市场拓展及文化创造（T-ABC）四个层面的能力，培养能在各类网络与新媒体机构从事新媒体项目策划、新媒体内容传播、新媒体运营、网络音视频内容策划与创作等工作的专门人才。
专业核心课程：新媒体技术与运用、新媒体运营、网络舆情监测与研判、视频合成与剪辑、新媒体产品设计、数字多媒体作品创作、融合采访报道、手机摄影技术、新媒体数据分析与应用、创意视频创作等。
Online Journalism and New Media （Bachelor and Master）
（1）Program Description
The Department of Online Journalism and New Media aims to cultivate new media professionals with a focus on both theory and practice by using an integrated approach that reflects the increasingly converging and rapidly transforming digital media environment. We offer two concentrations. Concentration in Content Communication and Digital Media Management provides interdisciplinary training including new media organization, marketing and content management. Concentration in Digital Video Production specializes in digital video production, creative design and digital strategies.
（2）Curriculum
Our curriculum is organized around four types of experiences: core courses, hands-on projects, prerequisite courses in social science, selective general courses.
Core courses：Introduction to New Media Bibliography, New Media Creativity and Strategies, New Media Operation, New Media Techology and Application, Digital Graphic Production, Visual Design and Communication, Data Mining and Visualization, Digital Video Innovations and Strategies, Live Streaming, etc.
Hands-on Projects:New Media Innovation, Digital Media Entreprenuership, Final Project.
Prerequisite Courses in Social Science：Communication, Introduction to New Media, Business, Introduction to Journalism, Sociology, Visual and Audial Language, etc.
Selective General Courses：Psycology, Computer, Arts, History, Foreign Languages,etc.
