文化产业管理专业设立于2006年，是浙江省第一个开设的文化产业管理本科专业。2014年被列为省“十二五”新兴特色专业，2017年被列为省“十三五”特色专业，2019年被列为浙江省一流本科专业，2020年入选国家级一流本科专业建设点。
专业基于“333”（发挥三大优势，聚焦三大领域，培养三型人才）建设理念，发挥地处影视文化创新中心和影视发展高质量基地的地缘优势，融合工商管理与传媒影视交叉学科的平台优势，汇聚先进实践实训场景与行业知名校友的资源优势，在文化传媒细分领域培养知文化、会经营、擅管理的复合型、创新型与应用型人才。本专业设“影视制片管理”、“文化经纪”和“媒介经营管理”三个方向。具体而言，影视制片管理方向主要培养影视项目的制片人，文化经纪方向主要培养文化产业尤其是影视产业领域的明星经纪人，媒介经营管理方向主要培养面向新媒介环境的媒体组织运营人才。
专业核心课程：管理学、经济学、财务管理、市场营销学、社会调查与统计、文化产业管理、文化投资与金融、文化法律与法规、媒介经营管理、影视制片管理、明星经纪理论与实务。
Culture Industry Management （Bachelor and Master）
（1）Program Description
Cultural Industry Management aims to cultivate comprehensive cultural industry professionals with a broad cultural vision that master the concept of modern industry and business skills. Cultural Industry has a wide coverage, our BSc focuses on media cultural industry fields, including film and television production, cultural agency and media convergence. Therefore, the management of cultural industry is a basic discipline, individuals can choose professional direction according to their own preferences.
Cultural industry management mainly discusses the profit method and model in cultural industry and integrated management in enterprise, which is different from cultural undertakings and cultural studies majors that take exploring cultural development and inheritance as the purpose. Our BSc aims to cultivate successful managers in the cultural industries who understand the sector—from management theory to applies specialist skills to utilise in the field. We draw on the research, knowledge and workplace experience of a talented team of academics, who offer an excellent understanding of the business demands of managing media enterprises and other cultural organizations in the modern world.
（2）Curriculum
Cultural basis and cultural resources courses, such as the introduction of cultural resources , Chinese and foreign history of culture, introduction to art foundation, audio-visual language,the introduction to cultural industries.
The general management courses,such as management, marketing,economics,accounting,businessnegotiation,investment.
Cultural industry management courses, such as, cultural industry creativity and planning, cultural and economic, international cultural and trade, cultural industry management, media management, cultural industry law and regulations.
Major-Oriented Courses, such as Film and TV production management, Film and TV marketing, Film and TV projects development; introduction to cultural agency, entertainment talent agency; tv programs creativity and planning, media evaluation and analysis.
