Culture Industry Management （Bachelor and Master）
Cultural Industry Management aims to cultivate comprehensive cultural industry professionals with a broad cultural vision that master the concept of modern industry and business skills. Cultural Industry has a wide coverage, our BSc focuses on media cultural industry fields, including film and television production, cultural agency and media convergence. Therefore, the management of cultural industry is a basic discipline, individuals can choose professional direction according to their own preferences.
Cultural industry management mainly discusses the profit method and model in cultural industry and integrated management in enterprise, which is different from cultural undertakings and cultural studies majors that take exploring cultural development and inheritance as the purpose. Our BSc aims to cultivate successful managers in the cultural industries who understand the sector—from management theory to applies specialist skills to utilise in the field. We draw on the research, knowledge and workplace experience of a talented team of academics, who offer an excellent understanding of the business demands of managing media enterprises and other cultural organizations in the modern world.
Cultural basis and cultural resources courses, such as the introduction of cultural resources , Chinese and foreign history of culture, introduction to art foundation, audio-visual language,the introduction to cultural industries.
The general management courses,such as management, marketing,economics,accounting,businessnegotiation,investment.
Cultural industry management courses, such as, cultural industry creativity and planning, cultural and economic, international cultural and trade, cultural industry management, media management, cultural industry law and regulations.
Major-Oriented Courses, such as Film and TV production management, Film and TV marketing, Film and TV projects development; introduction to cultural agency, entertainment talent agency; tv programs creativity and planning, media evaluation and analysis.