经济学专业设立于2014年，为浙江传媒学院校级重点专业。本专业定位于培养兼具传媒和数据分析能力的经济学应用型专业人才，设有 “文化与传媒经济”、“数字经济”两个方向：“文化与传媒经济”方向以培养具有传媒特色的、了解国内外传媒产业的发展现状和政策法规、运营规律，从而胜任全媒体业态发展要求的经济学专门人才；“数字经济”方向以大数据时代为背景，注重培养学生具有较强的数据分析工具使用能力，使毕业生可以从事有关区块链、人工智能、物联网、机器人、电子商务等新兴领域的相关经济分析、金融分析和行业管理工作的经管人才。
专业核心课程：微观经济学、宏观经济学、计量经济学、政治经济学、管理学原理、产业经济学、当代中国经济、市场营销学、会计学原理、财务管理、财政学、经济学说史、金融学、社会调查与统计、投资学（双语）、经济法概论、文化传媒公司治理、媒介经济学、文化投资与金融、数字经济概论、互联网金融、大数据分析等。
Economics （Bachelor）
（1）Program Description
Economics faculty was established in 2014 with Culture& Media Economy-Oriented and Internet Economy& Finance-Oriented in view of characteristics of media. We endeavor to develop the students to master various principles of economics, get analytical measures with kinds of modern economics and professional knowledge, apply modern information technology and promote the abilities in foreign languages communication, international horizon and prospective thought. We aim to educate high-qualified professional and practical talents engaging in economic analysis, prediction, planning and economic management who intend to work in comprehensive economic management departments, financial institutes and cultural and media companies or in other extensive cultural and media field.
（2）Curriculum
Key Course:
Economics, Finance, Principle of Management, Marketing, Financial Management, Cameralistics, Investment, Principle of Accounting, Principle of Statistics, Introduction to Economic Law, Financial Market, etc.
Culture & Media Economy-Oriented Courses:
Principle and Practice of ERP, Cultural Policy, Media Economy, Assessment and Analysis of Media, Project Management, Cultural Creativity and Planning, Introduction to Cultural Broker.
Internet Economy& Finance-Oriented Courses:
Practice of Internet Marketing, Practice of International Trade(Bilingualism), Internet Finance, E-Commerce, Analysis on Security Investment, Corporate Administration and Capital Operation.
