Convention-Exhibition Economy and Administration （Bachelor）
Communication University of Zhejiang is the first communication university which provide four-years B.A. event economy and management education programme in China.It was approved by the Ministry of Education of PRC in 2009, and began to recruit students next year.This major is dedicated to cultivating event management talents with creative planning ability, modern communication and integrated marketing skills. There are two concentrations in the major: exhibition and tourism concentration , and conferences, festival and hotels concentration.One class was enrolled in the first two years, 45 students one class and after that two classes are enrolled every year. The scale and quality of our students have greatly guarantee.
"principles of Management" , "principles of Economics" , "strategic management" , "principles of accounting" , "principles of marketing" , "introduction to communication".
common professional courses:
"Project Management" , "exhibition management and practice" , "exhibition policy and regulations" , "Exhibition Introduction" , "marketing" , "exhibition graphic design" .
Direction of professional courses：
Exhibition and Tourism Orientation Course: "Exhibition Planning and Organization" , "venue management" , "Tourism Management" , "exhibition design and art" and so on.
Conference, Festival and Hotel Orientation Course: "Conference Planning and Organization" , "Conference Planning and organization" , "large-scale Event Planning and Organization Management" , "Hotel Management" and so on.