本专业设立于2009年，是浙江省第一个开设的会展管理类公办本科专业，也是国内最早聚焦数字会展人才培养的院校之一。本专业立足传媒特色，致力于培养具备较强“互联网+”、“数据+”和“会展+”思维，掌握数字会展专业知识和数字媒体应用技术，专长于数字会议、数字展览、节庆以及各类活动领域的策划、执行、营销与传播等专业技能的中高级复合型应用型人才。
专业核心课程：会展管理与实务、项目管理、数据思维、会展数字营销、数字展览策划与组织、智慧场馆运营管理、会议策划与组织、活动策划与组织、数字多媒体作品创作、数字消费行为学、数字图像处理等。
Convention-Exhibition Economy and Administration （Bachelor）
（1）Program Description
Communication University of Zhejiang is the first communication university which provide four-years B.A. event economy and management education programme in China.It was approved by the Ministry of Education of PRC in 2009, and began to recruit students next year.This major is dedicated to cultivating event management talents with creative planning ability, modern communication and integrated marketing skills. There are two concentrations in the major: exhibition and tourism concentration , and conferences, festival and hotels concentration.One class was enrolled in the first two years, 45 students one class and after that two classes are enrolled every year. The scale and quality of our students have greatly guarantee.
（2）Curriculum
Subject Curriculum:
"principles of Management" , "principles of Economics" , "strategic management" , "principles of accounting" , "principles of marketing" , "introduction to communication".
Professional Course:
common professional courses:
"Project Management" , "exhibition management and practice" , "exhibition policy and regulations" , "Exhibition Introduction" , "marketing" , "exhibition graphic design" .
Direction of professional courses：
Exhibition and Tourism Orientation Course: "Exhibition Planning and Organization" , "venue management" , "Tourism Management" , "exhibition design and art" and so on.
Conference, Festival and Hotel Orientation Course: "Conference Planning and Organization" , "Conference Planning and organization" , "large-scale Event Planning and Organization Management" , "Hotel Management" and so on.
